Who will live in Forest City?

The people Britain's housing market has failed.

The 32-year-old software engineer paying £2,000 a month for a one-bed in London, the Cambridge scientist priced out of the city where she works. The young couple who've done everything right and still can't start a family, the Haverhill kids who currently have to leave the town they grew up in to find a home of their own.

Around them, everyone a real city needs: artists (who thrive when rents are affordable), teachers, retirees (who benefit from far cheaper retirement homes), founders, and families. Around 30% of homes will be for rent, so the city works at every stage of life, not just for buyers.