Why should anyone trust the people behind Forest City?

We are doing this because Britain as a whole has a big problem—it's impossible for most young people to buy a home and have children. There are many causes of this, from not enough housing being built, to not enough economic growth (salaries have grown slower in Britain than in the US).

We're not developers—we're not trying to make money from building homes, or land banking, or planning flipping.

Shiv's background is in investigative journalism and campaigning for inter-generational fairness. Joe's background is in software engineering, AI, and campaigning for things that will make Britain richer.

We (ACDC Ltd.) won't actually be the ones building anything. Our job, much like Seb Coe with the Olympics, is to prove viability, provide a plan, and prepare the ground for a Government-led development. This is how Canary Wharf, now one of Britain's most successful developments, was built.

Our job is to promote East Anglia—a huge asset to Britain (Joe has centuries of family history in Norfolk) that has long been ignored. We think East Anglia, Suffolk, and Haverhill specifically are hugely strategically important to Britain's future, and have been under-invested in by successive governments.

And we're not alone. Forest City's advisory board and working groups include Paul Johnson, former director of the Institute for Fiscal Studies; Patricia Hewitt, former Secretary of State for Trade and for Health; Tim Leunig, economic adviser to two Chancellors; Steve McAdam, masterplanner of King's Cross and the Olympic Park; and Jackie Sadek, chair of the London–Cambridge Innovation Corridor — alongside more than forty architects, engineers, hydrologists, transport planners and housing lawyers who have given their expertise pro bono, because they think this should exist. The National Federation of Builders has publicly backed the proposal.